Donation Upsells for WooCommerce

Donation Upsells for WooCommerce

If you run an eCommerce store on WordPress, you’re always searching for new ways to increase revenue, improve customer loyalty, and make a positive impact. Donation Upsells for WooCommerce empowers you to do all three simultaneously. It enables you to easily add donation requests to your cart and checkout pages, blending eCommerce and fundraising with zero friction.

Donation Upsells for WooCommerce is a premium extension for the popular GiveWP donation plugin. It allows WooCommerce shop owners to prompt customers for an optional donation during their purchase – right where it counts: in the cart or checkout process. Instead of creating a separate donation form or page, this add-on brings giving opportunities directly into the buying journey.

The best part? You don’t need to set up any new payment gateways or complicated integrations. The plugin uses your existing WooCommerce payment setup, ensuring a seamless and familiar checkout experience for your customers. This isn’t just a fundraising tool. It’s a powerful eCommerce growth engine – designed to drive up average order values and give customers an easy way to support causes or your brand, all with minimal effort.

The Psychology and Power of Upsells at Checkout

Before we dive into the features, let’s talk strategy. Upselling is a cornerstone of modern eCommerce. By presenting a related offer or optional add-on at the point of purchase, businesses can increase revenue per customer and deliver more value.

With Donation Upsells, you’re tapping into a slightly different, but equally powerful, psychological driver: generosity. Shoppers, already primed to spend, are much more likely to add a few dollars to a cause, charity, or tip when prompted during checkout. There’s minimal resistance, because the hard decision (making a purchase) is already done.

Studies show that adding an upsell at checkout, especially for a cause or donation can increase overall revenue by 5–20% or more, depending on your audience and offer. It’s the digital equivalent of the donation jar by the cash register, but with smarter targeting, tracking, and branding.

How Does Donation Upsells for WooCommerce Work?

The process is refreshingly simple, both for store owners and customers:

1. Install & Enable the Add-on: After activating the Donation Upsells for WooCommerce extension, connect it to your GiveWP plugin and WooCommerce store. No new payment gateways required everything runs through WooCommerce.
2. Choose Your Donation Campaigns: Select which GiveWP donation forms (causes, tips, projects, or campaigns) you want to offer as upsells during checkout.
3. Display Donation Prompts at Cart or Checkout: The plugin adds a clean, modern donation section as an expandable checkbox in the cart or checkout page. Customers can click to reveal suggested donation amounts, or enter their own.
4. Seamless Payment Processing: Donations are processed using your existing WooCommerce gateways, appearing as line items on the order. Customers experience no interruptions or confusion, they just check out as usual.
5. Unified Data and Tracking: Each donation is cross-linked between WooCommerce and GiveWP. This means donor profiles, donation records, and order histories are always in sync.
6. Customizable Presentation: You can tweak the upsell markup and style to match your theme, brand, and tone. Choose colors, language, placement, and more.

Boost Average Order Value Instantly

Adding a donation option at checkout can lift your average order value (AOV) with almost no effort. Shoppers are often willing to round up or add a few extra dollars when presented with a compelling, simple opportunity.

Support Causes Your Customers Love

Whether you’re supporting a nonprofit, your own business, or a relevant cause, customers feel more connected to brands that give back. With Donation Upsells, you can easily rotate campaigns or let customers choose where their gift goes.

Increase Conversion Rates

Unlike popups or post-purchase emails, a well-placed donation upsell feels natural and non-intrusive. The opt-in checkbox format respects the user experience and encourages more conversions without reducing cart completions.

Enhance Brand Reputation

Today’s consumers, especially younger generations, gravitate toward mission-driven brands. Making it easy to give, support, or tip shows that you care about more than profits.

Key Features at a Glance

• Seamless WooCommerce Integration: No extra gateways or complicated setups. Use your current payment processors and checkout flow.
• Choose Cart, Checkout, or Both: Display donation prompts where they’ll have the biggest impact either in the cart, during checkout, or both.
• Expandable Donation Box: Upsell section appears as a simple checkbox, expanding to reveal suggested or custom donation amounts.
• Preset or Custom Amounts: Set your own donation tiers, or let customers enter any amount.
• Unified Order and Donation Tracking: Donations are recorded in both WooCommerce and GiveWP for robust reporting and donor management.
• Fully Customizable Display: Match your upsell markup and styling to your theme with template overrides and customization options.
• Works With Any Theme: Mobile-friendly, responsive, and designed to blend into any WooCommerce storefront.
• Full Cross-Browser Support: Tested on all major browsers for maximum compatibility.
• One-Time Donations per Order: For subscription products, the upsell applies to the first payment only – eliminating confusion for recurring billing.
• Developer-Friendly: Hooks and template files available for further customization.