Mailpoet Premium

Mailpoet Premium

Email marketing remains one of the most effective ways to engage, nurture, and convert website visitors into loyal customers. Yet, managing email campaigns directly from WordPress without relying on complex third-party platforms can be challenging. That’s where MailPoet Premium steps in, and thanks to Devtools Club, you can now get the full-featured premium version absolutely free as a registered member.

• Unlimited subscribers & lists (with your own SMTP)
• Advanced automation (welcome series, drip, abandoned cart, etc.)
• Deep WooCommerce integration & product recommendations
• Advanced segmentation & scheduling
• In-depth analytics

Transform Your WordPress Site into an Email Marketing Powerhouse

At its core, MailPoet is an all-in-one newsletter, email automation, and subscriber management solution built specifically for WordPress. Unlike external SaaS tools, MailPoet is designed to integrate natively into your WP dashboard. This means you manage everything: lists, forms, templates, automation, and analytics without ever leaving your website.

With the Premium version, you unlock advanced features: sophisticated automation, powerful segmentation, and priority support, all with zero restrictions on the number of subscribers or emails you can send if you use your own SMTP. This flexibility is one of the reasons MailPoet has been trusted by more than 700,000 WordPress site owners worldwide.

MailPoet Premium vs Free: At a Glance

While the free version of MailPoet already offers impressive functionality, the Premium upgrade is a serious game-changer for anyone serious about growing and monetizing their email list.

Effortless Setup and Integration

Installing MailPoet Premium is as simple as any other WordPress plugin. Once activated, you’re greeted by an intuitive, drag-and-drop email builder that rivals many standalone email marketing services. The builder is packed with professionally designed templates, making it easy to create beautiful newsletters, automated onboarding sequences, abandoned cart reminders, and WooCommerce store promotions.

Forms are another area where MailPoet shines. You can place subscription forms anywhere on your site: sidebars, posts, popups, or custom landing pages. Every form you create is GDPR-ready and mobile responsive, ensuring your lists grow cleanly and compliantly.

List Management and Segmentation

One of the secrets to high-performing email marketing is targeting. MailPoet Premium takes list management to the next level with detailed segmentation features. Organize your subscribers by signup date, activity, location, or custom fields. You can automatically tag users based on their interactions or purchases, making it easy to run hyper-targeted campaigns.

The ability to manage unlimited lists and segments gives you enterprise-level control at no cost, thanks to the freemium access on Devtools Club.

Automation and Scheduled Campaigns

Automation is where MailPoet Premium truly justifies its premium label. Set up welcome emails for new subscribers, drip campaigns that nurture leads, or re-engagement sequences for inactive users. For WooCommerce shops, you can automate product recommendations, abandoned cart reminders, and order notifications that keep customers coming back.

WooCommerce Integration

If you run an online store, MailPoet Premium becomes an indispensable asset. It connects directly to WooCommerce, letting you send personalized product recommendations, announce new items, or thank customers after purchase. Segment your buyers by order history, cart value, or products purchased, and tailor campaigns to maximize lifetime value.

Plus, with detailed analytics, you’ll know exactly which emails are driving sales, so you can double down on what works.

Reliable Deliverability and SMTP Options

MailPoet Premium includes its own built-in email sending service for up to 5,000 subscribers (per their original cloud terms), but you can also use any SMTP provider – SendGrid, Amazon SES, Mailgun, your own web host, or others for complete deliverability control and unlimited sending. This ensures your emails land in inboxes, not spam folders.

In-Depth Analytics and Reporting

What good is email marketing without actionable data? MailPoet Premium gives you detailed reports on open rates, click rates, unsubscribes, and more—right inside your WordPress dashboard. These insights help you refine your subject lines, experiment with content, and boost engagement with every send.