MonsterInsights eCommerce Tracking Addon
MonsterInsights is a powerful Google Analytics plugin that makes it easy to track website performance and gain valuable insights into user behavior. While the plugin itself is packed with features, users can enhance their experience with add-ons like the eCommerce Tracking addon.
The MonsterInsights eCommerce Tracking addon is a tool designed to help businesses optimize their online stores by providing detailed insights into customer behavior, sales performance, and revenue. With this addon, you can track every aspect of your online store and make data-driven decisions to increase your bottom line.
Features of the eCommerce Tracking addon
The eCommerce Tracking addon is loaded with features that allow you to gain a comprehensive view of your online store’s performance, including:
- Sales Tracking: Easily track the sales performance of your online store, including the total revenue, average order value, and conversion rate.
- Product Performance: Get insights into the performance of individual products, including the number of units sold, revenue, and average order value.
- Shopping Behavior: Track customer behavior on your website, including the number of sessions before a purchase, cart abandonment rate, and purchase funnel.
- Checkout Behavior: Analyze customer behavior during the checkout process, including the checkout abandonment rate and the average time spent in the checkout process.
- Refunds and Cancellations: Track order refunds and cancellations, including the number of refunded orders, total refund amount, and refund rate.
- Custom Dimensions: Use custom dimensions to track additional data points that are relevant to your business.
Benefits of the eCommerce Tracking
By using the eCommerce Tracking addon, businesses can gain valuable insights into their online stores, including:
- Understanding customer behavior. With the shopping and checkout behavior reports, you can gain a deeper understanding of how customers interact with your online store.
- Optimizing the sales funnel. By tracking the purchase funnel and checkout process, you can identify areas where customers drop off and take action to optimize the sales funnel.
- Tracking product performance. With the product performance report, you can identify your top-performing products and adjust your marketing strategies accordingly.
- Improving revenue. By using the data provided by the eCommerce Tracking addon, you can make informed decisions that increase your online store’s revenue.
- Customizable tracking. The custom dimensions feature allows you to track additional data points that are important to your business.
MonsterInsights Pro gives you the data you need to make your Ecommerce business a success.