Thrive Optimize is a conversion optimization plugin for WordPress that allows you to A/B test different versions of your website pages to determine the most effective design for increasing conversions. With ThriveOptimize, you can easily create variations of your pages, track performance data, and make informed decisions about how to improve your website’s conversion rate.
A/B Testing Made Simple
- Identify the Element to Test: This could be a headline, call to action, image, button color, or anything else on your website.
- Create Variations: Design two different versions of the page where the identified element is altered.
- Divide Your Audience: Randomly assign your visitors to see either version A or version B.
- Measure Performance: Track how visitors interact with each version, monitoring the metrics that matter to your goals.
- Analyze and Implement: Analyze the data, identify the winning variation, and apply the changes to your website.
A/B testing, or split testing, is essential for understanding user behavior and optimizing your website accordingly. With Thrive Optimize, A/B testing is not only feasible but enjoyable. Whether it’s comparing click-through rates (CTR), conversion rates, or time spent on a page, Thrive Optimize makes it simple to analyze data and make informed decisions.
Thrive Optimize makes A/B testing even more accessible by providing a straightforward way to create, launch, and manage A/B tests without needing any coding skills. It offers:
- Unlimited Testing Variations: Test as many variations as you want to find the optimal design.
- Automatic Winner Selection: Automatically pick the best-performing variation.
- Integration with Other Tools: Use ThriveOptimize with other Thrive Suite tools for comprehensive optimization.
Fast and Simple
The simplicity of Thrive Optimize is one of its biggest advantages. With Thrive Optimize, you can create, launch, and manage A/B tests in just a few minutes and with a few simple steps. No need for multiple pages, code snippets, or third-party scripts. Just install Thrive Architect + ThriveOptimize on your WordPress website and you’re ready to go.
Unlimited Testing Capabilities
Thrive Optimize offers unlimited testing capabilities, allowing you to run as many tests as you want concurrently or in sequence. With unlimited test variations and custom traffic distribution, you can experiment with different page forms and optimize your landing pages for maximum conversions.
High-End Testing Engine
While Thrive Optimize is simple to use, it is also a high-end testing tool that performs real, statistically valid tests on your site. With Thrive Optimize, you can be confident that your tests are accurate and meaningful.
Automatic Winner Option
Thrive Optimize’s automatic winner option is a game-changer for busy marketers. Simply activate this feature when you start a test. Thrive Optimize will monitor the results, eliminating underperforming variations during data collection. Over time, only the highest converting variation will be shown to all your visitors, without you having to lift a finger.
The Smart Habit that Boosts Conversions
One of the best ways to use Thrive Optimize is to make a habit of creating a quick variation of each new landing page you create and then starting a test with the automatic winner feature. Do this for every page on your site, and over time, your conversion rates will go up.
Test, Learn, Test Better
The automatic winner option is a great way to use ThriveOptimize. However, there are many other ways to get hands on with your testing. Thrive Optimize offers detailed reporting, custom traffic distribution, and three conversion goals to measure (page visit, opt-in form submission, or revenue). With ThriveOptimize, you can test, learn, and test better to optimize your landing pages, boost sales and traffic.
Thrive Suite tools
- Thrive Optimize can be used in conjunction with Thrive Leads to test different lead generation forms and opt-in strategies to determine which combination results in the most conversions.
- ThriveOptimize is built on the Thrive Architect page builder platform, making it easy to test different page layouts and design elements to optimize for conversions.
- Together with Thrive Quiz Builder, you can test different quiz designs, questions, and outcomes, to determine which combination results in the most engagement and conversions.
- Thrive Ultimatum in combination with Thrive Optimize allows test different scarcity and urgency tactics. It helps business to improve market campaigns for maximum conversions.